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Marketing Research Solutions
Our Service areas include:
- Marketing Research
- CRM and Feasibility Analyses
Our Skills and Experiences
Marketing Research
Our Marketing Research Service package includes:
- Full MarkResPack - where we offer our clients full scale research service that involves field study, data analyses (using SPSS and SEM), evaluation of findings and presenting findings as well as advising our clients based on the findings.
- Part MarkResPack – where we offer our clients, dependent on client’s preferred options, data analysis (using SPSS and SEM), and or evaluation of findings, as well as advising the client.
- We also serve as Research Associate to organisations that require desk-research services to collate strategic information for their business targets. Subsequent to the desk research, we present the client with a detailed report, well-organised and structured for easy identification of the strategic performance parameters
- We also organise Conferences that cover the core realms of General Management, Marketing and Organisational behaviour. Through this means, we increase research importance awareness and offer a good forum for academics and non-academic researchers to present knowledge enhancing insights from the researches, and network. Further more, it aims to bring academics and practitioners together towards better cross-utilization
CRM and Feasibility Analyses
We also offer CRM Solutions and Feasibility Analyses
We provide CRM Solutions based on Customer Profitability Analysis.
In that regard, our core services relate to Data Mining, Business Settings, Decision Making and Prediction and Forecasting.
Customer profitability Analyses: We provide customer insights through segmentation analysis and
customer profiling, identifying customer segments in the database , evaluating and positioning of
the segments in the market, identifying and quantifying the significant behavioural drivers for each segment,
build and deliver specialized marketing strategies, using the segments to set distinct business objectives,
using segments in predictive models, calculating customer profitability at segments and individual levels.
Core activities include:
Needs Based Segmentation Markets: We identify needs of diverse business to business market segments and assess client’s vulnerability to competition.
Analysis of Key Drivers in Market: We identify key drivers of demand and loyalty using regression, clustering, and CART.
Product Demand Forecasting: We develop models to forecast demand for products based on scenarios concerning future
customer behaviour.
Market Segmentation Study: We offer object-based reverse segmentation study of market for products
in a large-scale survey for a consumer.
Purchasing Intentions Study: We construct RFM Analysis to identify existing customers who are most likely to respond to a new offer.
We segment existing customer’s contacts into clusters.
We generate profiles of contacts who responded to an offer and target specific groups of contacts in future campaigns.
Improve Marketing Campaign: We develop Propensity models to identify contacts most likely to purchase.
We identify the top responding postal codes and target specific postal codes in future campaigns.
We compare effectiveness of marketing campaigns.
Credit Utilization: We create and analyze relational database linking household characteristics,
auto purchases, and credit accounts.
Our Skills and Experiences
SPSS and Structural Equation Modelling
Essentially, we use the following Data mining software skills:
- SAS/Enterprise Miner
- IBM SPSS Modeller
- Microsoft SQL Server 2005
- Microsoft SQL Server 2008
To achieve the following Data mining Targets:
- Decision tree: CHAID, C5. C^R Tree Quest
- Logistic regression
- Neural Network
- Cluster method : K-Means, Two Step etc
We have Experience and skills in delivering real Business Improvements and Marketing Impact
Dec 2010 to Date: Redwing Sanctuary, UK –Database Developer/ Data Analyst.
- Data processing and data manipulation
- Delivering complex SSIS ETL packages
- Reconciliation of techniques to ensure data has loaded correctly
- Conditioning data and unit testing SSIS packages
- Investigate database performance issues
- Interpreting physical data models and source-to-target mapping specifications
- Creating multi dimensional databases (Cube) using SSAS
- Data Mining using SSAS
- Performing Cluster segmentation of the database
- Identifying and quantifying the significant drivers for each segment
- Analysing database schemas
- Creating reports to meet the user requirements using SSRS
- Producing documentation for development team using
- Documenting recommendations for improvements
- Assisting development team in understanding existing databases
July 2010 – Nov 2010: Alvinx Åkeri AB Sweden --- Database Developer
- Delivering complex SSIS ETL packages to load Star Schema models
- Data Mining using SAS (CRM Mining Techniques)
- Designing and creating reports to meet the user requirements using SSRS
- Technical authoring of SQL database reports and implementing interactivity in a report
- Implementing custom logic in a cube by using MDX
- Interpreting physical data models and source-to-target mapping specifications
- Experience in reconciliation techniques to ensure data has loaded correctly
- Experience in conditioning data and unit testing SSIS packages
- Experience/Knowledge of Database Management
- Solid experience of data processing and data manipulation
- Strong analytical skills and excellent attention to detail
- Ability to prioritise and reprioritise workloads as required
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For our services contact:
Abdullah Promise Opute (Dr) PhD, MBA, PGC, B.Sc
Director of JUamfF Marketing Research Centre
Tel: +44-7926145009, +49-15121686456
Email: promise.opute@gpromsolutions.org
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www.gpromsolutions.org
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Abdullah Promise Opute (Dr) PhD, MBA, PGC, BSc
Director of JUamfF Investments Limited
12, Douala Road / Apapa
Lagos State, Nigeria.
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Tel : +44-7926145009
+49-15121686456
+234-7081858311
Mail : info@gpromsolutions.org
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